The Center for Advanced Reproductive Services is a part of the First Fertility family of centers. Learn More About The Center.

Privacy Policy

It is UConn Fertility’s policy to respect your privacy regarding any information we may collect while operating our website. This Privacy Policy applies to (hereinafter, “us”, “we”, or “”). We respect your privacy and are committed to protecting personally identifiable information you may provide us through the Website. We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through the Website and does not apply to our collection of information from other sources.

This Privacy Policy, together with the Terms and conditions posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms and conditions.

Website Visitors

Like most website operators, UConn Fertility collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. UConn Fertility’s purpose in collecting non-personally identifying information is to better understand how UConn Fertility’s visitors use its website. From time to time, UConn Fertility may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

UConn Fertility also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blog posts. UConn Fertility only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to UConn Fertility’s websites choose to interact with UConn Fertility in ways that require UConn Fertility to gather personally-identifying information. The amount and type of information that UConn Fertility gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a blog at to provide a username and email address.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.


Ads appearing on our website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by UConn Fertility and does not cover the use of cookies by any advertisers.

Links To External Sites

Our Service may contain links to external sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites, products or services.

UConn Fertility uses Google AdWords for remarketing

UConn Fertility uses the remarketing services to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Protection of Certain Personally-Identifying Information

UConn Fertility discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on UConn Fertility’s behalf or to provide services available at UConn Fertility’s website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using UConn Fertility’s website, you consent to the transfer of such information to them. UConn Fertility will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, UConn Fertility discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when UConn Fertility believes in good faith that disclosure is reasonably necessary to protect the property or rights of UConn Fertility, third parties or the public at large.

If you are a registered user of UConn Fertility and have supplied your email address, UConn Fertility may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with UConn Fertility and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. UConn Fertility takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Aggregated Statistics

UConn Fertility may collect statistics about the behavior of visitors to its website. UConn Fertility may display this information publicly or provide it to others. However, UConn Fertility does not disclose your personally-identifying information.

Affiliate Disclosure

This site uses affiliate links and does earn a commission from certain links. This does not affect your purchases or the price you may pay.


To enrich and perfect your online experience, UConn Fertility uses “Cookies”, similar technologies and services provided by others to display personalized content, appropriate advertising and store your preferences on your computer.

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. UConn Fertility uses cookies to help UConn Fertility identify and track visitors, their usage of UConn Fertility, and their website access preferences. UConn Fertility visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using UConn Fertility’s websites, with the drawback that certain features of UConn Fertility’s websites may not function properly without the aid of cookies.

By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to UConn Fertility’s use of cookies.


Those who engage in transactions with UConn Fertility – by purchasing UConn Fertility’s services or products, are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, UConn Fertility collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with UConn Fertility. UConn Fertility does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Business Transfers

If UConn Fertility, or substantially all of its assets, were acquired, or in the unlikely event that UConn Fertility goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of UConn Fertility may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, UConn Fertility may change its Privacy Policy from time to time, and in UConn Fertility’s sole discretion. UConn Fertility encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Credit & Contact Information

If you have any questions about this Privacy Policy, please contact us via email or phone.

Patient Non-Discrimination Policy

The Center for Advanced Reproductive services complies with applicable Federal civil rights laws and does not discriminate based on race, color, national origin, age, disability, sex, sexual orientation, gender identity and expression, religion, or marital status. The Center is committed to fostering a safe and respectful environment for all patients, visitors, and employees, utilizing preferred names and pronouns when applicable.

Equal Visitation Policy

CARS will not deny visitation privileges based on race, color, national origin, age, disability, sex, sexual orientation, gender identity and expression, religion, or marital status.  Partners are welcome and if a partner cannot make it, a supportive friend is welcome. ADDENDUM: CARS reserves the right to invoke a no visitors policy dependent on CT’s COVID rate to reduce the possible spread of infection to our patients and staff. If/when this policy goes into effect, patients will be notified via text message and email and are encouraged to use video calls to include their partner/support person of choice. We reserve the right to modify the policy at any time for our staff and patients’ safety.

Employment Non-Discrimination Policy

The Center for Advanced Reproductive Services is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. First Fertility’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.